/ Experience VAL
About Us
We built VAL because the gap between having account information and using it effectively was costing companies deals every quarter.
About Us
Why VAL Exists
Effective value selling and marketing isn’t just about having the right information – it’s about having the right insights for each specific account and knowing how to apply them. VAL exists to bridge this gap by not just aggregating information but also intelligently processing it through the lens of value-selling and marketing expertise.
Product
Product Philosophy
The product was designed by executives who built value selling and marketing programs at leading software companies, informed by the real challenges they faced in scaling value selling and marketing approaches across global teams.
Context is King
Generic value propositions fail; account-specific value narratives win.
AI + Expertise
True value selling requires both AI processing power and embedded value selling expertise.
Continuous Improvement
Sales and marketing professionals become better value communicators through guided, in-context learning while they work.
Value Selling
The Platform Behind VAL
What makes VAL different?
Two things:
01.
Created by GTM leaders with deep experience and even deeper passion for value selling and marketing.
02.
Powered by a purpose-built AI platform that blends public market intelligence with your private data to co-create account strategies, opportunity plans, and business cases. No going down the chat response rabbit hole. Structured, actionable sales and marketing output.
