/ Sales and Marketing
Use Cases
Effective value selling and marketing isn’t just about having the right information — it’s about having the right insights for each specific account and knowing how to apply them.
Sales and Marketing
One Platform. Multiple Pipeline and Deal Accelerators.
VAL combines real-time market intelligence, your internal data, and deep value-selling expertise into AI agents purpose-built for every stage of the sales cycle. Your data stays private. Your output stays relevant.
Value-Centric Approach
Accelerate Your B2B Sales And Marketing With A Value-Centric Approach
Effortlessly scale value-based selling for all of your customers and gain up to 73% higher close rates.
Differentiate easily from your competitors and build trust through deep domain and account expertise – all powered by VAL Co-Pilot.
Stretched between closing deals and documenting account strategies? No need to be. In less than 3 minutes, create, update, and brainstorm account-specific strategies and tactics. Seamlessly share with your team to brainstorm, refine, and execute.
Need an expert partner to improve your win rate? Brainstorm, identify, and sharpen new business, cross-sell, and upsell opportunities.
Differentiate through deep domain and account expertise with minimal effort. Highlight business value and address specific needs in sales conversations. Say goodbye to generic or superficially customized conversations.
Capture customer attention by making your messaging and thought leadership super specific to each account. Increase the effectiveness of your sales development and customer success efforts.
Stop presenting features. Start telling value stories. VAL generates account-specific presentation content that connects your capabilities to measurable business outcomes.
Opportunities move up to 50% faster with business cases. Build persuasive, account-specific value hypotheses automatically for every opportunity. As the opportunity progresses, evolve it into a detailed business case, collaborating with the customer and your business case experts.
Ever wondered what your competition might be saying to that target account? Or, how will your buyer react to a proposal? Just ask VAL to create a buying or competitive simulation for a specific account. Improve competitive win rates by up to 30% with deep buyer and/or competitive scenario planning.
Embedding value selling typically creates
17%
Less Discounting
2x
Account Growth
15%
Net Retention Rate Improvement
10X
Reduction in time to prepare
value-based insights
30%
of employee time freed up by 2030, accelerated by gen AI
