Why VAL Exists
We recognize that while AI chatbots and traditional sales enablement tools help organize information, they don't solve the fundamental challenge of transforming that information into account-specific value strategies.
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Effective value selling and marketing isn't just about having the right information - it's about having the right insights for each specific account and knowing how to apply them.
VAL exists to bridge this gap by not just aggregating information but intelligently processing it through the lens of value selling and marketing expertise.
Product Philosphy
The product was designed by executives who built value selling and marketing programs at leading software companies, informed by the real challenges they faced in scaling value selling and marketing approaches across global teams.
​Context is King
Continuous Improvement
​Context is king
Generic value propositions fail; account-specific value narratives win.
AI + expertise
True value selling requires both AI processing power and embedded value selling expertise.
Continuous improvement
Sales and marketing professionals become better value communicators through guided, in-context learning while they work.
AI + Expertise
Platform:
Value Selling & Marketing Magic
What makes VAL Co-Pilot leagues ahead of any competition?
Two things:
Created by individuals with deep experience and even deeper passion for value selling and marketing.
Our custom-designed and AI-powered VAL Co-Pilot platform is fed with a job-specific blend of information from public and private sources. Then, VAL and the user co-create account-specific sales and marketing strategies and tactics to improve the win rate.
