From Years to Minutes: Transform the Way You Build, Present,
and Scale Business Value
Modern B2B buyers demand quantifiable, defensible value. But most organizations struggle to build and maintain high-quality value frameworks, often relying on scattered content, manual research, and outdated tools. The result? Inconsistent messaging, long sales cycles, and underused value propositions.
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With VAL, we automate and standardize value creation - transforming fragmented value efforts into a scalable, dynamic, and evidence-based foundation for sales, marketing, and customer success.
Most organizations struggle to build effective
value frameworks because
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Building value driver libraries is a slow and manual process, typically taking months or years of consultant time
02
Every seller or team builds their own version - leading to inconsistent and conflicting narratives and missed impact
03
Traditional value frameworks are static, quickly becoming obsolete and outdated as products and messaging evolve
04
Case studies, proof points, and ROI data are under-leveraged as they are often scattered, hard to reuse, and rarely integrated
Instead of reinventing the wheel, organisations need to leverage their existing case studies, product content, and sales materials - automatically mining, standardizing, and structuring them into a living value driver library.
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This is exactly what VAL enables, as well as dynamically updating and maintaining the libraries, ensuring your Value Assessments are always current, credible, and aligned to buyer needs.
Key Benefits of leveraging VAL for your Value Assessments:
For Sales
Faster Value Creation: Build Value Indicators in minutes, eliminating weeks of manual effort.
Credible, Proven Messaging: Create persuasive, evidence-based value stories backed by real case studies.
Persona-Specific Engagement: Tailor talk tracks for CFOs, CIOs, CMOs, and other key stakeholders.
Adaptable Strategy: Easily modify Value Assessments as opportunities evolve over the sales cycle.
Future-Ready Foundation: Lay the groundwork for automated Business Case generation as deals progress.
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For Marketing
& Enablement
Maximized Content ROI: Reuse existing case studies and product documentation across sales motions.
Consistent Messaging Framework: Ensure all teams speak with a unified, value-driven voice.
Reduced Content Burden: Automatically organize and package content, minimizing manual effort.
Controlled Versioning: Maintain governance over value messaging with version control and standardization.
Always Current Assets: Automatically refreshed content ensures teams always use the latest, most relevant materials.
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For the Business
Central Value Repository: Establish a single source of truth for value communication across teams.
Aligned Cross-Functional Teams: Create a shared understanding of value across Sales, Marketing, and Customer Success.
Stronger Competitive Positioning: Differentiate with quantified, defensible business cases instead of generic messaging.
Enterprise-Scale Readiness: Support value selling across multiple teams, geographies, and use cases.
Significant Time Savings: Replace years of traditional development with automated, scalable processes.
Standardized Value Architecture: Provide a unified value framework that can grow with your business.
How it works: Transforming your value engineering with automation and intelligence
VAL mines your existing case studies and documentation to build a dynamic, living Value Driver Library - automatically. This centralized framework evolves with your portfolio and integrates directly into your sales process, providing credible, customizable value content that grows with every opportunity.
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With VAL, you get:
Value Assessments
Build professional, evidence-based Value Indicators in minutes, with Business Cases (detailed ROI models) coming soon to support late-stage justification.
Intelligent Value Driver Library
Automatically mine and organize value content from internal and public sources into a structured, living library aligned to key business outcomes.
Dynamic Document Creation
Generate editable, presentation-ready PDFs, PowerPoints, and Google Slides with persona-specific messaging and seamless customization.
AI-Powered Automation
Leverage AI to match the right value drivers, generate rationale, and refresh content dynamically as deals evolve.
Seamless Integration
Connect easily with CRMs, content repositories, and internal systems for automated data flow and real-time updates.
Key Features & Functionality
Creating Value Indicators
Rapid, high-level value hypothesis documents tailored to opportunities
Value Stories & Best Practises
Custom talk tracks by account, stakeholder role and best practise on positioning the Value Indicator effectively
Business Cases (Coming Soon)
In-depth ROI and financial modeling
