Turn fragmented sales efforts into unified,
intelligent opportunity strategies
In complex B2B sales, buyers expect well-researched, strategic engagement from day one. But most sales teams are stuck with manual research, disconnected insights, and static documents that quickly become outdated. The Opportunity Strategy functionality in VAL automates and transforms this process—providing data-driven, dynamic strategies that evolve with your deals.
Most organisations struggle with opportunity strategy because:
01
Data lives across disconnected tools (CRMs, call notes, research decks)
02
Planning varies wildly between sellers - no consistent approach
03
Stakeholder mapping is incomplete and outdated
04
Competitive analysis is reactive, not proactive
05
Strategies become static and irrelevant mid-cycle
06
AI tools lack company-specific context and integration
This leads to inconsistent quality, missed opportunities, and longer sales cycles.
Organisations need to transform ad-hoc sales planning into repeatable, data-driven execution. With VAL’s Opportunity Strategy, every rep can operate like your best strategist - at scale.
Key Benefits of leveraging VAL for your Opportunity Strategies:
For Sales
Minutes, not weeks: Rapidly develop strategic opportunity plans with AI-powered insights
Stakeholder mastery: Map and manage relationships across complex buying groups
Competitive edge: Tailored positioning with automated competitive analysis
Always-current strategies: Your plan evolves as your opportunity does
1
2
For Marketing
& Enablement
Standardized excellence: Bring consistency to how your team strategizes
Scalable intelligence: Share best practices and proven tactics across the org
Future-proof insights: Track opportunity progression and strategy effectiveness (coming soon)
3
For the Business
Enterprise-wide alignment: Sync opportunity plans across Sales, Marketing, and Customer Success
Strategic advantage: Win more by showing up smarter and earlier
Massive efficiency gains: Eliminate manual research and fragmented planning
How it works: Building you smarter sales strategies - automatically!
The Opportunity Strategy capability of VAL solves for this by using AI to synthesize account data, internal knowledge, and public intelligence into a cohesive, actionable strategy in minutes. As deals evolve, so does your plan—updated instantly with the latest insights, stakeholder changes, and competitive shifts.
No more static slides or disconnected spreadsheets—just intelligent, dynamic sales strategy.
With VAL, you get:
Connected Intelligence
Pulls from CRM, call records, internal docs, and public data
Stakeholder Mapping
AI identifies influencers, decision-makers, and engagement tactics
Competitive Positioning
Automated analysis recommends how to stand out
Smart
Evolution
Update your strategy at any time with a single click - no rework
Key Features & Functionality
Create new value based Opportunity Strategies
Transform how your sales teams identify, develop, refine and adjust their opportunity strategy throughout the lifecycle of the opportunity.
This capability enables sales professionals to build data-driven, strategic approaches to complex B2B sales by leveraging AI-powered insights, comprehensive stakeholder mapping, and intelligent competitive analysis.
Upload CRM, internal docs and case studies for tailored insights
Upload CRM information, internal documents, call records, and competitive intelligence repositories via the upload functionality (available today) during creation of an opportunity, with seamless integration with existing opportunity and account management systems (Coming Soon!)
AI-driven analysis of account, competitor and stakeholder data
AI-powered analysis of stakeholder relationships and influence patterns alongside automated competitive analysis and positioning driving greater insight and depth for your opportunities.